POPCORN Furniture

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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

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Achieved a Click Through Rate of 0.09% generating a number of new sales
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In the first month of activity the Cost Per Action was reduced by 20%
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Return on Investment of 272%
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Social shares by network

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The Brief

Popcorn is the first company in India to offer a one-stop shop to a school and college for all its furniture requirements. Popcorn Furniture is synonymous with the best in educational products. Our quality has been tested by the most energetic of students across India over the last 15 years. We are India’s largest School furniture manufacturers.

Problem
  1. To Increase organic rating for Website.
  2. To find Targeted Keywords
  3. To Drive quality traffic from targeted location.
  4. To Increase Website Authority.
  5. Design and Development of Website.
 
The Strategy
  • Identified Targeted Keywords.
  • Indexed Metas successfully in Google.
  • High Quality/Proper link building.
  • Regular social media activities
  • Regular blogging on website
  • Developed Website with zero HTML errors.
The Execution

Created an SEO Strategy, Identified Targeted keywords,Indexing of metas in Google,link building, and produced a plan based extensive research to generate new customers.

The Execution
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Highlights
  • Landing page sessions increased by 33% in 2015, compared to 2014
  • We have already reached 2015 sessions within 4 months this year
 

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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