Digital Marketing Training

 

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  • PLACEMENTS
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Digital - Digital Marketing

 

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DIGITAL MARKETING TRAINING ACADEMY IN KUKATPALLY, HYDERABAD

Do the Digital is a Digital Marketing Training Academy. We specialize in both classroom training and online training. DTD provides hands-on training with in-depth of Digital Media Marketing. During the course, you will also get to work with real account managers on live digital marketing campaigns. You will also go through one-to-one sessions with the faculty during the course, which will help you with your career planning. Our digital marketing training courses are based on live projects and interactive case studies that will provide you a perfect platform for gaining hands-on experience and exposure to every minute aspect of digital marketing.

Our digital marketing courses cover the following key areas – Digital Marketing Fundamentals, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), Google Adwords, Influencer Marketing, YouTube Marketing, Email Marketing, Analytics, etc.

Limited students in each batch, personal mentoring, using the right mix of theory and practice and our result oriented approach make us different. Handouts, Exercise and Assignments on each and every topic in Digital Marketing  


Training+Placement+Internship+Certification

  • We offer real-time training project
  • 100% Placement Assurance
  • Google Adwords Certification guidance
  • Mock Test, Interviews
  • Internship Assistance

ONLINE TRAINING

SEO has changed throughout the years, So we are reclassifying our methodologies to meet the customer business objectives.

CLASS ROOM TRAINING

Google Maps Optimization is an imperative piece of any effective nearby promoting system.

Workshops

Third party referencing is and will keep on being an enormously imperative segment of Search Engine Optimization.

INTERNSHIP

Paid postings on Google Ad Words and Microsoft Ad Center can enable you to achieve new clients.

PLACEMENTS

Our group has some expertise in reasonable website composition and web based business.

MOCK INTERVIEWS

Custom email layouts that address your clients and reverberate with your image.

dothedigital - Digital Marketing Training Courses

dothedigital - Digital Marketing Training Courses

Search Engine Optimization

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Search Engine Marketing

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Digital Marketing Course Structure

curriculum designed by subject matter experts in digital marketing!

Digital Marketing Course Structure

curriculum designed by subject matter experts in digital marketing!

Understanding Company And Management
  • Introduction to management
  • Departments present in an organization
  • Explanation about:
  • Human resource management
  • Finance management
  • Production management
  • Finance management
  • Supply chain management
  • E-commerce
  • Inventory management
  • Retail management
  • Marketing management
  • Advertising sales and promotion
  • New department(digital marketing)
  • Digital marketing where is it used? how are each and every departments using digital marketing ?
Introduction to Digital Marketing Certification Program

 

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing

 

Understanding the Website

 

  • What is a website
  • Types of websites?
  • Layout of websites
  • Website registration
  • Hosting the website practically in the class
  • Integrating the website either static or dynamic

 

Module 1: Search Engine Optimization ( SEO )

 

Introduction to SEO

  • Introduction
  • Understanding the website
  • Business Analysis
  • What is Search Engine Optimization?
  • History of Search Engines
  • Importance of SEO in Digital Marketing
  • How SEO can help in In leveraging Business
  • SERP Layout
  • Different Types of Search Engines

Research and Analysis of Keywords

  • What is a keyword?
  • Types of keywords?
  • Keyword Research Techniques
  • Fitting keywords to the Project
  • Keyword Research tools
  • On Page Optimization
  • What is on Page Optimization
  • Types of websites
  • Web layout Structure
  • File Name Optimization
  • Title Optimization
  • Meta Description, Meta Robots
  • Canonical URL
  • Heading Optimization
  • Bread Crumbs
  • Content Optimization
  • Anchor linking
  • Image optimization
  • Embedding video
  • Footer Optimization
  • Dynamic Site Optimization
  • Wordpress SEO
  • Non WWW to www
  • Url Redirections
  • Robots.tx
  • Sitemap Submission

Google Webmasters Tools

  • How to submit a website to GWT
  • Settings
  • Geographic setting
  • Sitelinks
  • Content Keywords
  • Sitemaps
  • Google fetch
  • Search Analytics
  • Links to the site

Off page Optimization

  • What is Off Page Optimization?
  • Difference between on page and Off Page
  • Optimization
  • Importance of Back links and Citations in SEO
  • Link Building Techniques
  • Directory Submission
  • Classified posting
  • Social Bookmarking
  • Social media Optimization
  • Social Media Marketing
  • E- Mail Marketing
  • Search Engine Marketing
  • Image Submission
  • Video Submission
  • Document Submission
  • Press Release
  • Setting Up blog

SEO Reporting

  • Diagnosis of SEO
  • SEO Report Card creation
  • Recovery of website in Search Engine

 

Module 2: Search Engine Marketing ( Google Adwords Certification )

Creating Campaign

  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters

Adwords Account Setup

  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

Website Optimizer

  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools

Multi User Access

  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool

Ad groups and keywords

  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group & Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters

Ad formats And Ad guidelines

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

Conversion Tracking

  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Products

Display Network Targeting

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements Manual
  • Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Products

Reports

  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
Module 3: Social Media Marketing and Social Media Optimization

Social Media Optimization Introduction

  • What is social media marketing?
  • How is it important in business?
  • How can social media be integrated with the website?'
  • Case studies on various social media platforms
  • Decoding brands
  • Setting up a vision, mission & goals for social media optimization

Facebook Marketing

  • Importance of facebook in branding a product or service
  • How can facebook leverage the business
  • Facebook user profile creation
  • Page creation
  • Edge Rank Algorithm
  • Group creation
  • Advt creation
  • Event creation
  • Facebook updates
  • Facebook resources
  • Facebook Like Box
  • Facebook top brands case study
  • Facebook API integration
  • Facebook layout
  • Facebook hidden buttons.
  • Facebook tricks
  • Facebook content creation strategy
  • How to improve likes ,share and comments
  • How to build brand on facebook
  • Facebook budget management
  • Hash tags
  • Facebook advertising
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes
  • Custom Tabs
  • Face book Tools

Social Media Tools

  • Hoot suite
  • Buffer App

Twitter Marketing

  • Importance of twitter in building brand & business
  • Fan Engagement in twitter
  • Creation of twitter profile
  • Writing search engine content as bio for twitter Hash tags
  • How to engage with users on twitter
  • How to integrate twitter with other social
  • Networking sites
  • Case studies on twitter

LinkedIn Marketing

  • What is LinkedIn?
  • How is LinkedIn important for business?
  • Role of LinkedIn in getting brand promotion
  • Role of LinkedIn human resource department
  • Profile creation
  • Company page creation
  • Group creation
  • User engagement

YouTube Marketing

  • Creation of user profile
  • Creation of company profile
  • Integration of social buttons
  • How to post videos
  • How to give keywords for video to appear top in search results
  • Video advertising

Social book Marking

  • What is social book marking?
  • Role in search engine optimization?

Others

  • Slide share
  • Scribd
  • Stumble upon
  • Digg
  • Delicious
  • Pininterest
  • Instagram
Module 4: E- Mail Marketing

What is E Mail Marketing?

  • How is E-Mail Marketing Important in Digital Marketing?
  • Why E- Mail Marketing?
  • Types of News Letters
  • What to write?
  • How to write ?
  • E- Mail Scheduling?
  • List Creation
  • OPT in List
  • Double Opt in List
  • E- Mail Template Design Parameters

Types of Campaigns

  • How to ensure that email is delivered to inbox
  • Spam Words not to be used in Mail template
  • E- Mail Reporting Metrics
  • Open rate Calculation
  • Click Rate
  • Unique opens
  • Unique Click
  • Hard bounce
  • Soft Bounce
  • A/B Testing
Module 5: Affiliate Marketing

What is Affiliate Marketing

  • How is it important In digital Marketing?
  • How to increase ROI Of business Using Affiliate Marketing
  • How Affiliate Marketing Works
  • Components Present in Affiliate Network
  • Costing Techniques
  • Attribution Models
  • How to identify Publishers
  • How to recruit Publishers
  • How to retain Publishers
  • What type of products are to be assigned to Publishers
  • How to identify merchants
  • Affiliate marketing tools
  • How Affiliate Marketing Websites

 

Module 6: Mobile Marketing
  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing
Module 7: Content Marketing
  • Create engaging content that cuts through and drives engagement
  • Understand the social media landscape and major channels
  • How to develop and implement an effective content strategy
  • Channel plan and recognize the most suitable channels for your business
  • Measure and optimize content
  • Facilitate a connection with customers based on their purchase decision
  • The relevant marketing techniques for effective content
  • Understand and use content planning, distribution and amplification

Content Marketing Strategy

  • Content Marketing Overview
  • Planning a Content Strategy
  • Mapping Content to Audience
  • Content Creation and Production
  • Content Distribution
  • Measuring Content Marketing

Content for Social Networks

  • Social Media Channels
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Pinterest
  • Emerging Channels

Social Media Marketing Essentials

  • The Social Media Landscape
  • Campaign Analysis
  • Campaign -Planning
  • Content Creation
  • Content Distribution
  • Managing Campaigns

Copywriting Essentials

  • Copywriting Foundations
  • Creativity with Copy
  • Copywriting Techniques
  • Writing for Digital
Module 8: Web Analytics

Introduction to Web Analytics

  • How to Link Website to Google Analytics Account

Understanding Metrics

  • User
  • Session
  • Visit
  • Page views
  • Unique Page views
  • Goals
  • Unique Sessions

Audiences :

  • Active users
  • Cohort Analysis
  • Demographics
  • GEO
  • Interests

Behaviour :

  • Technology
  • Mobile
  • Benchmark
  • Users Flow

Acquisition :

  • Tree maps
  • Channels
  • SEO
  • Adwords
  • Social Media
  • Campaigns
  • Behaviour:
  • Behaviour flow
  • Sitespeed
  • Site search
  • Site Content

User Management:

  • Adding users to the account

Goal Tracking:

  • Goal Tracking Setup
Module 9: Online Reputation Management
  • What is Online Reputation Management?
  • Understanding the Customer sentiments
  • How to deal with negative Reviews
  • How to Engage With Customers
  • Tools Used in ORM
  • ORM Case Studies
Module 10: 360 Degree Implementation Of Digital Marketing
  • Implementing all the digital marketing practices on a project
  • Connecting one module to the other module
  • Rotating the customer
  • Conversion tracking set up
  • Internal & external branding
  • Media Management
  • Events & Launches
  • Press Media & Online Reputation Management
  • Content Marketing
  • Paid & Affiliate Marketing
Module 11: Customer Acquisition And Retention Techniques
  • How to use Digital Marketing to get Good Customer Acquisition
  • Customer Retention techniques in Digital Marketing
  • Modules involved in rotating the customer and transforming a stranger into customer , and customer into a marketeer !
  • SMS Marketing
  • Email Marketing
  • Social Media Marketing
Module 12: Digital Marketing , Ad design & Automation Tools
  • Digital Marketing Automation Tools
  • Importance of automation tools
  • Ad Design Concepts
  • Ad designing Tools
Module 13 : Online Money Making Practices
  • Blogging Practices
  • Domain Purchase
  • Hosting Purchase
  • Setting up Blog
  • Wordpress Blog set up
  • Affiliate Marketing Practices
  • Setting up Adsense Account
  • How to get Adsense Approval
  • How to start Video Channel in youtube
  • How to earn through Youtube
  • How to partner with Merchant
  • Blogging Tricks
  • Idea Generations
Module 14: Digital Marketing Setup Strategy
  • Project Report
  • Setting up strategy for a project
  • Swot analysis
  • Analysis of KPI’s

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