"The medical industry is a complex and multi-faceted industry compared to other marketing sectors. While it was possible earlier to follow the conventional way of marketing like TV, Radio, Print, today it is difficult to live up to the competition with the old conventional practices to build brand awareness. Today healthcare industry has an incredible opportunity to drive their targeted audience, create transparency and improve patient relationship through Social Media platforms, online forums, Mobile Advertising, Search Engine Marketing. People are more active on social media platforms these days and it creates a huge impact equivalent to word of mouth. With the help of social media platforms like facebook and twitter users can give and see specific experiences people have had with certain doctors and hospitals. This leads to better informed patients and improved patient relationships. The personalized communication with digital marketing enhances overall engagement in terms of attracting and retaining patients. Search Engine Marketing and Search Engine Optimisation gains higher visibility than those who don’t. Thus digital Marketing has made it more cost-effective to take a targeted approach.
Over the last few years hospital industry is gradually embracing the digital marketing strategies to drive their ideal patients. Searching for health related information is the third most popular online activity. Since majority of people look for solutions to their health issues online many healthcare organizations and professionals have opted for digital marketing strategies rigorously. Since digital marketing is an inexpensive as well as an effective way of marketing when compared to traditional methods, we at Do the digital understand the nature of healthcare industry as well as the rules and regulations of the healthcare marketing. We help our clients to effectively reach their audience with relevant health information. Our recommendations are based on effective and relevant medical marketing practices. We provide customized marketing programs to increase conversions and patient growth. Our altered services ensure professional capability and bring solutions aligned with industry standards that are designed to get the results you need to reach your business goals. Our in depth knowledge in SEO helps to target those people who search for various health care websites and blogs to get instant information to their medical issues. This helps to drive more patients to the hospitals or clinics. Our hands on experience in Email marketing is another way to promote your product and services by sending emails newsletters to the targeted audience based on their preferences.
Email marketing includes sharing and educating about treatments, as well as offering general health and wellness information. This helps keep up your brand top of mind when a patient or prospect needs something health-related information. We track the performance of your campaigns through detailed reporting and analytics. We also offer PPC to post an ad through Google AdWords which has the advantage to manage your budget, time and location to post an ad from anywhere at any point of time. Dothedigital has the passion to help our clients to improve their online presence with our best practices. For more details please contact us today."